We are proud to have conceived and coordinated a comprehensive rebrand of this popular, Nashville Italian restaurant. Our work included: identity; collateral; social media & loyalty program management; budgeting; equipment spec/purchase; contractor selection; and project management for a total renovation. The resulting, all-new brand includes: logo; signage; lunch, brunch, dinner, and bar menus; interior & exterior renovation (Sarah Milkie, Designer); and all-new cocktail program (Milo Rodriguez, Master Mixologist). We also created multiple sub-brands to attract new guests, increase visit frequency, and build loyalty. The result? The following year generated the highest revenue in Porta Via’s 7-year history…and business is steady since!