Break The Cycle Foundation

Brand Identity, Collateral, Copywriting, Websites

Break the Cycle Foundation

In a most fascinating story, Nashville businessman Imaan Ferdowsi built a unique friendship with a prisoner at the Tennessee Correctional Facility, who revealed his dream of starting a non-profit organization to foster greater opportunities for children of the incarcerated. When Imaan decided to bring the vision to fruition, we were thrilled to be selected to build the visual identity and website for such a meaningful project. The logo features bars from a prison cell, complemented by a book that is suggestive of the tagline, “Helping Children of the Incarcerated Turn the Page Toward a Brighter Future.”